Jumia has announced the launch of a new television commercial by Nollywood award-winning actress and style icon, Genevieve Nnaji, to promote her fashion line, St Genevieve.
Within few months of the relaunch of St Genevieve exclusively on Jumia, clothing line is said to have recorded tremendous patronage by Nigerians.
The arrival of Nnaji as a fashion icon did not just start today, as the thespian has been known for not only her amazing acting talent, but also for being a woman of simplicity and great style.
Pundits say with the launch of St Genevieve, she has given women an opportunity to be simple and chic, infusing her personal style into creating fabulous dresses for women.
The actress’ collections which come in a wide range of colours, patterns, sizes and styles have been made available, exclusively on Jumia.com.ng through online retail.
In a video to showcase the fashion line, Nnaji takes fans through a journey of style evolution. “This is a collection of my personal style for ladies that want to look confident and chic. Think fashion, think St Genevieve, and you can get it exclusively on Jumia,” she said.
Funmi Daniels, Vice President, Fashion at Jumia Nigeria also talked about the label in a the video, saying; “We are extremely happy with the response we have received since the launch of the collection, more exciting is that there is literally no buzzing red carpet without a St. Genevieve piece on there. It is also inspiring for the fashion industry to see celebrities who are looked to as role models contribute in building the industry.”
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