IN a move aimed at complementing its recently launched #madeofblack campaign, Guinness has announced its search for another Africa’s best talent show.
The show was kicked-off with Ghanaian-born Afrobeat talent, Fuse ODG, on a specially written track, Black Commando, in a live video message from his studio in the United Kingdom.
ODG, who is also the #madeofblack Pan African ambassador, wrote Black Commando to celebrate #madeofblack.
According to him, the track signifies unity and communality and is intended to showcase Africa and the bold creativity of the continent to the rest of the world.
ODG has left two verses of the track empty for up- and-coming African musicians to fill.
“We are looking for talents with a lot of energy, passion and creativity to write the two outstanding verses for Black Commando. Every song I do showcases Africa; and if you’re going to jump on a song with me, you have to bring your Black on board because I want to ensure this song connects with the world. I want the world to see how much of a progressive continent Africa is,” ODG said.
At the launch of the campaign in Nigeria, the Managing Director and Chief Executive, Guinness Nigeria Plc, Mr. SeniAdetu, said the new #madeofblack campaign by Guinness would ignite the Nigerian spirit for creativity and encourage everyone to show positively what they are made of.
To further amplify the campaign in Nigeria, Guinness recently partnered three of Nigeria’s finest entertainment artistes, Phyno, Olamide and Eva.
To stand a chance to be part of this all African collaboration, participants will listen to the beat, write lyrics about what #madeofblack means to them and submit their entries online.